Redemption campaign for a safety program
This leading environmental services company prioritizes safety above all else. As part of their annual Safe May celebration, I developed this campaign to encourage employees to redeem the safety points they’ve accumulated over the year.
This client is a leading Fortune 500 environmental services and sustainability solutions provider.
Boilerplate Copy
PROGRAM OVERVIEW
Spend your safety points on tools, tech, gift cards, and more.
Your safe choices protect you, your crew, and the people waiting for you at home. That's why we prioritize safety all year round, not just in May. Every quarter that we reach our goals, you get points deposited into your Safe Together account. If it's been a while since you logged in, you may be surprised by how many points you've earned and what you can get with them. Things like iPads, Milwaukee tools, and gift cards to Home Depot and Walmart. These points are yours to use as you please, so redeem them on something you or your family will enjoy.
Visit Workday Benefits to spend your Safe Together points
KEY MESSAGING
Safe choices lead to safe outcomes. They also earn you reward points! Get tools, tech, gift cards, and more on Safe Together. Visit Workday Benefits to spend your points.
We keep meeting our safety goals, which means you keep getting award points. If you haven't logged in in a while, you may have more points than you think.
Visit Workday Benefits to spend your Safe Together points. Safety pays! See how many points you've earned and what you can get with them. Visit Workday Benefits to spend your Safe Together points.
Leader Talking Points
MESSAGE TO LEADER
Hey leader!
As part of Safe May, we're reminding teams about Safe Together and the reward points they've earned for working safely. Here are some short, huddle-ready talking points you can use to quickly thank your team and encourage them to enjoy their rewards.
TALKING POINTS
I want to take a minute to remind everyone about our Safe Together program. When we meet our safety goals, reward points are automatically added to your account. If you haven't checked your balance in a while, they're adding up.
Each point is worth $1, and there are lots of options in the award store—things like Milwaukee tools, Apple tech, and gift cards to places like Walmart, Home Depot, and Best Buy.
You earned these points by making safe choices every day, so use them for something that matters to you or your family.
Visit Workday Benefits to spend your Safe Together points.